Our Experience

OUR EXPERIENCE

We have been providing agricultural market research services for 24 years, and our team of professional staff have experience in conducting and delivering a range of agricultural research projects. Our team can work on projects:

Both small and large / complex and simple
Of all complexities (including all forms of quotas & sampling requirements, weighting, analysis and general project management requirements).

Of all sizes (from samples of 10 through to 10,000, from 1 hour through to multiple years)
Across all agricultural industries
On all scales (local, state, national, international)

“We’ve had a long association with Chi Squared that stems back many years. The support and direction they have provided along the way has added real value and benefit to a number of initiatives including direct marketing, data management and market research. They are very responsive and professional to deal with and have a great understanding of the rural sector”

Mario Capetola
Marketing Communications Manager
AGCO Australia Limited

"I have worked with Scott Carpenter and the team for years now and have always been delighted. With rich data on agricultural business’ we have been able to adapt by budget. In some seasons we handpick just a few postcodes and farm types and for other campaigns we broadcast to a bigger audiences across regions. Our preference is the personally addressed cover note which allows for double personalisation - writing personally to the farmer and referring directly to the agronomist who is in their area. We still find the catalogue on the kitchen table is a good tactical fit and being strategic in our coverage reduces wastage and costs. This has only been possible because of the can-do attitude and the willingness to take the time with the details. Promise big and over deliver is their modus operandi."

Jocelyn Smit
Director
Our Media

"Scott and the team at Chi² really know how to make things happen, and how to make things easy. They are creative problem solvers, always willing to come up with new ideas and ways to improve or refine the project. The brief becomes a joint one and the team always work with us to deliver. Big budget or small – the service is always the same high quality level. We consider Chi² an important partner in our communications, branding and industry projects."

Sue Hardman
Managing Director
Hardman Communications

We engaged Chi2 three years ago to gauge our market presence. Chi2 have been instrumental in providing valuable insights into the Australia rural fencing market. Their professional approach and friendly demeanour make the process easy and the results in-depth. A great tribute to Scott and the team at Chi2.

Con Calagis
Marketing Manager
Whites Group Pty Ltd

Scott and the team at Chi Squared are truly responsive to our requests & project management needs. This is all the more impressive when taking the 15 hour time zone difference between their offices and our Chicago, IL based office. The projects we collaborate on together on almost always include niche b2b audiences with pretty detailed qualification criteria. The appropriate time & planning are invested before project launch. Progress is evaluated at every step of the way.

When/if there is a problem--it is communicated in a timely manner.

Bridgid Michaud
PRC
Direct Resource, Inc.